When it comes to landing media interest and exposure from writers, reporters, producers and bloggers nationally, don’t be like everyone else… literally. I always tell my clients and folks I consult with: “My media contacts aren’t looking for horses or even zebras, they are looking for UNICORNS – so, what […]
Digital Marketing is much like modern architecture in many ways. It is the way of the world and these guidelines are just a start to get your business off on the right foot. Mastering digital marketing isn’t a cakewalk. According to the Digital Marketing Institute, it is the required result […]
Everyone should know that travel insurance is a must when on holiday or vacation. Medical emergencies can cost up to $100,000 or more if an evacuation is required. Cancelled place, cruise or tour tickets can also be very expensive and sometimes there is nothing you can do it avoid it. […]
I am, from time to time, asked to troubleshoot why someone’s content marketing campaign has not been the success they had hoped for. Almost always, the cause of the problem falls within the scope of one of the following reasons. Here, in reverse order, are my top five reasons why […]